The E-Sports team Heretics sought to engage with women in sports through an initiative aimed at attracting new customers. An event was organized in the city of Barcelona, where the pilot Ana Carrasco gave a dirt track masterclass to the key talents of Team Heretics, consisting of 10 influencers from their team, such as Gorgoo, Bycalitos, Suja, Ana Marrero, JCorgo, Pereira, Guanyar... It was a significant team-building event!

Additionally, a digital strategy was devised for the creation of audiovisual content both on the day of the event in Barcelona and while accompanying Ana Carrasco at the championship circuits. One of the esports team's objectives is to promote their new gear through a dynamic and disruptive event.