Year
2022
Client
EA SPORTS
Athlete
Discipline
Dakar
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LAUNCH AMBASSADOR

In July 2022, the new F1 game was launched for all gaming platforms (PS, Xbox, and PC), and EA Sports wanted to do it in a special way. An event was held, divided into two moments: a press meeting and another meeting with influencers. For this, they had a high-profile ambassador, Cristina Gutiérrez, a Dakar rally driver, to amplify the news of the game's launch.

16
One-to-One Interviews
+ 70
Press Impacts
+2.100
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