In Spain, we increasingly appreciate our food and the origin of what we eat. With this premise, Helios asked us to devise a strategy to make both their regular audience and a new audience aware of the new Helios range, "Pura Fruta," and the origin of each of their spreads.

If we wanted to connect with a new audience and surprise their current audience, we had to find a reference in our country. That's why we enlisted the help of Carolina Marín, a role model not only in her sport but also in the pride she has for her homeland, much like the pride Helios has for each of the orchards it owns in our country.

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